Stronger Account Holder Relationships that Drive Growth at Every Stage
Pulsate’s Opportunities Engine™ is the only comprehensive engagement platform that helps community financial institutions grow by turning key account holder use cases into real-time, relationship-building moments. Activate turn-key campaigns, deepen engagement, and drive measurable growth from day one.
Onboard
Pulsate helps new account holders quickly get value from your digital experience by guiding them through setup and adoption, making them more likely to stick with your FI for the long haul.
Setup
- App download email
- Direct deposit
Product Adoption
- Debit card
- Bill pay
- Credit score
Activation
- Certificate of Deposit
Additional Account Types
- Checking accounts
- Savings accounts
Grow
Pulsate uses intent signals to recommend the next best product for each user and makes it easy to launch campaigns that convert interest into action – skyrocketing growth.
Loans
- Auto loan
- Auto refinance
- HELOC offer
- Personal loan
Credit Cards
- New credit card offer
- Credit card upgrade
- Credit score
Deposits
- Certificate of Deposit
Additional Account Types
- Checking accounts
- Savings accounts
Retain
Pulsate helps CFIs prevent churn and boost loyalty by recognizing key moments, reminding users about what matters, and re-engaging those at risk.
Personalized Recognition
- Birthday
- Anniversary
Reminders
- First loan payment
- Upcoming loan payment
- Credit card activation
Renewals
- Certificate of Deposit (CD)
- Auto loan
- Debit card
FAQs
What are the most common use cases for credit unions and community banks?
Personalized onboarding, cross-sell automation, loan promotion, account holder retention campaigns, and geofenced auto loans.
How is Opportunity Engine 2.0 different from the previous version?
The new version introduces a redesigned performance dashboard, AI-powered campaign content, smarter learning algorithms, and integrated benchmarks. It’s not just analytics — it’s a co-pilot that helps you act on what matters most, instantly.
How do the enhanced dashboards help me make faster decisions?
With redesigned visuals, dynamic dials, and flexible timeframes (weekly, 30-, 60-, 90-day views), Opportunities Engine 2.0 lets you identify what’s working, what’s lagging, and where to focus your next campaign, all in seconds.
What are “self-learning campaigns”?
Each campaign continuously improves based on previous performance. The AI engine refines your audience segmentation, message timing, and creative suggestions to boost results automatically.
How does Opportunities Engine help revive underperforming campaigns?
The new Re-Engagement Rescue feature detects declining performance early and suggests proven strategies — such as retargeting, message optimization, or timing adjustments — to recapture audience attention.
Can I launch campaigns directly from Opportunities Engine 2.0?
Yes. Each “opportunity tile” now includes creative assets, suggested messaging, and content tailored to the data insight — allowing you to go from “idea” to “live campaign” in moments.
How will Opportunities Engine 2.0 improve our marketing performance?
The platform doesn’t just show data — it connects insights to outcomes. You’ll see measurable improvements in engagement rates, cross-sell success, and account holder activation while reducing manual effort.
How quickly can teams see results after implementation?
Most financial institutions start seeing measurable insights within days and engagement improvements within the first few campaign cycles, thanks to self-learning optimization and instant dashboard visibility.
Is Opportunities Engine 2.0 secure and compliant for financial institutions?
Yes. Pulsate adheres to strict financial industry standards, ensuring all integrations, uploads, and analytics are protected under ISO 27001 certification.
What do the AI-powered Opportunities Tiles do?
Each tile now goes beyond basic recommendations, generating suggested campaign headlines, images, and content so teams can move from insight to execution faster.
How does the AI in Opportunities Engine 2.0 assist marketing and digital teams?
The AI co-pilot automatically recommends campaign ideas, content, and visuals based on engagement data. It also benchmarks performance against industry data to identify new opportunities.
Can Opportunities Engine 2.0 help revive underperforming campaigns?
Yes. The system identifies campaigns with low engagement and generates re-engagement ideas, helping you recover dormant account holders or campaigns.
How does Opportunities Engine 2.0 expand team capacity without adding headcount?
By combining automation, data analysis, and AI recommendations, OE 2.0 handles much of the analytical and campaign-planning workload. Teams gain the impact of additional analysts without increased staffing costs.
How can push notifications improve cross-sell and upsell performance?
Push campaigns use behavioral, transactional, and geolocation data to identify the right account holders for the right product at the right time. For example, an account holder who is at a car dealership for 10 minutes receives an auto loan offer the moment they need it -- turning everyday digital interactions into revenue opportunities.
How do push notifications help reduce account holder churn?
By identifying at-risk account holders early and re-engaging them through timely, personalized pushes — such as reminders, check-ins, or relevant offers — institutions can proactively rebuild relationships by directing them into the banking app. This approach has been shown to lower churn and strengthen long-term loyalty.
Stronger Relationships. Smarter Growth. Single Platform.
Whether it’s activating new account holders, expanding product adoption, or re-engaging those at risk of churn, the Opportunities Engine™ makes it easy to take action where it matters most.
Ready to bring your use cases to life?