Irish Ingenuity. American Evolution.

Accelerate account holder products, usage, and engagement with our all-in-one platform, Opportunities Engine™.

Our Story

About us zoomed

Dublin based Pulsate was founded in 2013, but in 2020 — when the financial services industry was struggling to serve its customers that could no longer visit the branch, we turned our full attention to credit unions and community banks in the United States.

As branch visits dropped and digital traffic surged during the pandemic, our platform became a vital bridge — empowering financial institutions to deliver timely, relevant messages right inside their mobile and online banking apps. Campaign volumes skyrocketed by 285% across our clients, validating the need for a smarter, mobile-first way to engage account holders.

Since then, consumer behavior has fundamentally shifted — and so have expectations. Pulsate’s mobile-first Opportunities Engine™ now powers personalized outreach for over 270 financial institutions across 5 digital banking platforms, reaching 20+ million consumers with intelligent, intent-driven communication.

And while we’ve grown far beyond our roots, our passion for timely, meaningful conversations still fuels every message we send.

Mission

Fuel growth for community financial institutions through personalized digital experiences.

"With Pulsate’s Opportunities Engine™, FIs now have a comprehensive platform for creating more dynamic and targeted micro-engagements to build deeper relationships with their customers and members, grow accounts, and maximize engagement."
Sarah Martin
CEO, Pulsate

Backed by Industry Leaders

At Pulsate, we believe in meaningful digital relationships — rooted in trust, relevance, and timing.

Let’s Build the Future of Digital Banking Together
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Sarah-Martin

Sarah Martin

CEO

Sarah Martin leads Pulsate from Dublin, though she’s just as likely to be found on the road connecting with credit unions and banks across the U.S. With a global career spanning telecom, consumer goods, and fintech — at companies like Digicel, Unilever, and her own venture-backed startup — she brings a rare mix of commercial acumen and creative energy to the role. Since joining Pulsate, she has guided the company’s transformation into the leading digital engagement platform for community financial institutions, championing a strategy that’s both high-impact and deeply human.

adam-o-connell

Adam O’Connell

VP of Sales and Strategic Partnerships

Adam O’Connell helps community financial institutions strengthen member engagement through intelligent, mobile-first experiences. Drawing on his fintech and payments background – including a leadership role at BOI Payment Acceptance & Eir– Adam now drives strategic growth from Denver, Colorado, though he originates from Ireland.

Heather-Lowe

Heather Lowe

VP of Product

Heather Lowe brings two decades of UX and fintech expertise to the company’s comprehensive engagement platform. A former COO at social-impact fintech Vault.co and product leader at TSYS, she blends hands-on design roots with a track record of guiding product and engineering teams from concept to market.

Cátia-Araújo

Cátia Araújo

VP of Engineering

Cátia Araújo leads a distributed team building the infrastructure behind mobile-first engagement for community financial institutions. With nearly two decades of experience across software development and engineering leadership roles in Europe’s top tech companies, she brings expertise in scaling teams, modernizing legacy systems, and delivering secure, high-performance platforms. Cátia combines strong technical acumen with a passion for mentorship, agile practices, and continuous improvement.

Vanessa-Cleary

Vanessa Cleary

Head of Customer Operations

Vanessa bridges product strategy with hands-on customer insight. Rising through the ranks from Customer Success Manager to Product Manager and now operational leadership, Vanessa brings a unique blend of technical understanding, marketing experience, and stakeholder empathy. Her background in data analysis, full-stack development, and customer engagement drives her ability to support and deliver intuitive, value-focused solutions for CFIs.

Skyrocket Engagement: Explore the Latest Opportunities Engine Enhancements