Discover why micro-engagements are the future of banking CX. Learn how FIs can drive loyalty through small, powerful digital moments.

As the new year unfolds, the credit union industry is poised for a transformative 2025.

Cloud adoption in financial services isn’t just about technology - it’s about strategy, efficiency, and long-term growth.

As we step into 2025, the financial industry continues to transform, driven by groundbreaking technologies and evolving member expectations.

Sarah Martin, CEO of Pulsate, was recently featured in Bank Business News alongside other industry leaders to discuss the transformative trends shaping banking in 2025.

Pulsate CEO Sarah Martin hopes that more credit unions begin to view respective digital banking platforms as complete businesses or potential profit centers, as opposed to “transaction-focused” cost centers.

Across all industries, the digital revolution has reshaped marketing and sales, greatly influencing consumer behaviors and modernizing the art of effective engagement.

Credit unions are gaining a competitive edge by adopting advanced mobile solutions to achieve a major uptick in funded loans, engagement, and transactions – and Infuze Credit Union is one of the elites leading the way by partnering with Pulsate.

Communications with members is a key facet of the credit union environment.